{"id":1233,"date":"2020-06-12T10:27:21","date_gmt":"2020-06-12T08:27:21","guid":{"rendered":"https:\/\/www.ilpoeta.net\/la-nostra-storia\/"},"modified":"2022-06-09T09:58:19","modified_gmt":"2022-06-09T07:58:19","slug":"our-history","status":"publish","type":"page","link":"https:\/\/www.ilpoeta.net\/en\/our-history\/","title":{"rendered":"Our history"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#230101&#8243; background_image=&#8221;https:\/\/www.ilpoeta.net\/wp-content\/uploads\/2021\/03\/AdobeStock_229792775.jpg&#8221; background_position=&#8221;bottom_center&#8221; background_blend=&#8221;screen&#8221; min_height=&#8221;246px&#8221; custom_padding=&#8221;60px||60px||true|false&#8221; background_last_edited=&#8221;on|desktop&#8221; background_size_tablet=&#8221;cover&#8221; background_position_tablet=&#8221;center&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;60px||60px||true|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_css_main_element=&#8221;align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.16&#8243; title_font=&#8221;|800||on|||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#ffffff&#8221; title_font_size=&#8221;50px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; title_font_size_tablet=&#8221;&#8221; title_font_size_phone=&#8221;30px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; custom_css_main_element=&#8221;align-items: center;&#8221; title_text_shadow_style=&#8221;preset4&#8243; title_text_shadow_blur_strength=&#8221;0.24em&#8221; title_text_shadow_color=&#8221;#5a0c1c&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||15px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; text_font=&#8221;Muli|600|||||||&#8221; text_text_color=&#8221;#9f2025&#8243; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1em&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]MASTERS ACETAI FROM GENERATIONS[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.ilpoeta.net\/wp-content\/uploads\/2021\/03\/story01_01.png&#8221; title_text=&#8221;_story01_01&#8243; _builder_version=&#8221;4.16&#8243; border_width_all=&#8221;50px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;15px|0px|15px|0px|true|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;1180px&#8221; custom_padding=&#8221;31px|0px|31px|0px|true|false&#8221; custom_css_main_element=&#8221;align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.ilpoeta.net\/wp-content\/uploads\/2021\/03\/story01_02.png&#8221; title_text=&#8221;_story01_02&#8243; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;17px&#8221; header_font=&#8221;Yeseva One||||||||&#8221; header_text_color=&#8221;#3c1c20&#8243; header_font_size=&#8221;47px&#8221; header_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;|||0px|false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; custom_padding_tablet=&#8221;|0px||0px|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; text_orientation_tablet=&#8221;justified&#8221; text_orientation_phone=&#8221;&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]In the early 1940s, Lodovico Rossi, who had been lucky enough to survive the war in the Aegean Sea, was able to fulfil his dream and passion of setting up his own Traditional Balsamic Vinegar cellar, partly thanks to his wife Maria\u2019s determination and support, by purchasing 85 small barrels that had been registered and branded in 1900. These were then moved to his dwelling, the MULINO DI NAVICELLO, a magnificent 17th-century house<br \/>\nwhich, in the past, was a \u201cpostiglione\u201d, i.e. a ckeckpoint where wayfarers had to pay to cross the Panaro river, and used to be a convent and, finally, a mill. In the following years, the vinegar cellar was enlarged and developed to the point where there were almost 500 small barrels. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;1180px&#8221; custom_padding=&#8221;31px|0px|31px|0px|true|false&#8221; custom_css_main_element=&#8221;align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;order: 2;&#8221; custom_css_main_element_phone=&#8221;order: 2;&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;17px&#8221; header_font=&#8221;Yeseva One||||||||&#8221; header_text_color=&#8221;#3c1c20&#8243; header_font_size=&#8221;47px&#8221; header_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px|||0px|false|false&#8221; custom_padding_tablet=&#8221;|0px|||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]Lodovico and Maria\u2019s daughter Cristina married Giancarlo Serafini from Nonantola, who was so fascinated by Balsamic Vinegar that he decided to take over the business, even though he had to travel a lot for work, and turned it into a full-cycle company with its own vineyard in Nonantola. In the early 1980s, at a time when the Traditional Balsamic Vinegar of Modena designation was being introduced, the Rossi-Serafini company, headed by Giancarlo, became one of the founders of the Producers\u2019 Consortium while always complying with the strict procedural guidelines for \u201cDOP\u201d (PDO &#8211; Protected Designation of Origin) products. [\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;order: 1;&#8221; custom_css_main_element_phone=&#8221;order: 1;&#8221;][et_pb_image src=&#8221;https:\/\/www.ilpoeta.net\/wp-content\/uploads\/2021\/06\/foto.jpg&#8221; title_text=&#8221;foto&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;1180px&#8221; custom_padding=&#8221;31px|0px|31px|0px|true|false&#8221; custom_css_main_element=&#8221;align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.ilpoeta.net\/wp-content\/uploads\/2021\/03\/story01_04.png&#8221; title_text=&#8221;_story01_04&#8243; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;17px&#8221; header_font=&#8221;Yeseva One||||||||&#8221; header_text_color=&#8221;#3c1c20&#8243; header_font_size=&#8221;47px&#8221; header_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; custom_padding_tablet=&#8221;|0px||0px|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]For several years now \u2013 thanks to Giancarlo and Cristina\u2019s daughter Carla, their son Davide and, in particular, their younger son Paolo \u2013 the old vinegar cellar, the Antica Acetaia of the Mulino di Navicello, has been run by the third generation of the Rossi- Serafini family. The Antica Acetaia, now known as Il Poeta, is designed to welcome visitors from all over the world. This, however, does not mean that we have lost touch, neither fully nor partly, with the roots of a tradition that teaches the art of storing vinegar patiently, expertly carrying out all the steps using small barrels of various sizes made of different types of wood, so that \u2013 over time and by following the traditional method \u2013 we can obtain the true Traditional Balsamic Vinegar of Modena. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(90,12,28,0.34)&#8221; min_height=&#8221;518.1px&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; max_width=&#8221;1400px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;IL PROGETTO DEL POETA OGGI&#8221; _builder_version=&#8221;4.16&#8243; header_font=&#8221;Muli|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#9f2025&#8243; header_font_size=&#8221;22px&#8221; header_line_height=&#8221;2.7em&#8221; body_text_align=&#8221;center&#8221; body_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Salvaguardare la tradizione eppure<br \/>\nProporre un Prodotto giovane per i giovani<br \/>\nCon un gusto senza rinunce<br \/>\nPer tutti i portafogli<br \/>\n<span style=\"color: #9f2025;\">Garantito IGP<\/span><br \/>\nPromuovere una distribuzione capillare\n<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;UN PRODOTTO UNICO, CHE HA AVUTO TANTI RICONOSCIMENTI, MA ALLA PORTATA DEI GIOVANI&#8221; _builder_version=&#8221;4.16&#8243; header_font=&#8221;Muli|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#9f2025&#8243; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.3em&#8221; body_font=&#8221;Muli||||||||&#8221; body_text_align=&#8221;center&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;19px&#8221; body_line_height=&#8221;1.9em&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Abbiamo ormai 70 anni di storia e tradizione sulle nostre spalle,<br \/>\ni nostri prodotti anche<br \/>\ne sono divenuti maturi e saggi<br \/>\nmentre i nostri nonni e i nostri padri diventavano vecchi.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_text_color=&#8221;#000000&#8243; text_line_height=&#8221;2.1em&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #9f2025;\">Poesia<\/span> \u00e8 tradizione. <span style=\"color: #9f2025;\">Poesia<\/span> \u00e8 volont\u00e0 di sperimentare assieme al bisogno di comunicare a tutti questa passione che ti brucia dentro. Non amiamo vedere la nostra <span style=\"color: #9f2025;\">Poesia<\/span> in bacheca, adorata come un\u2019icona. Vorremmo vederla tra la gente, tra i giovani, arricchire un rinfresco o colorare gli stuzzichini, guarnire la tavola di un ristorante o esaltare un gelato.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;-2px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Muli|600|||||||&#8221; text_text_color=&#8221;#9f2025&#8243; text_font_size=&#8221;40px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>ACKNOWLEDGMENTS<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; custom_css_main_element=&#8221;align-items:center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.ilpoeta.net\/wp-content\/uploads\/2021\/03\/2021-03-29-12_44_50-Az.-Agr.-Il-Poeta.png&#8221; title_text=&#8221;2021-03-29 12_44_50-Az. Agr. Il Poeta&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_blurb _builder_version=&#8221;4.16&#8243; header_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]In 1992 Poeta\u2019s vinegar cellar ranked first in the prestigious Palio di San Giovanni with 336,66 points out of 400.<\/p>\n<p>In 2005 it contributes to a promotional action within the Oscar Night Party 2005.<\/p>\n<p>Il Poeta becomes supplier of La Pergola restaurant at Roma Cavalieri, Waldorf &#8211; Astoria, under the illustrious guidance of chef Heinz Beck.<\/p>\n<p>In 2013 the vinegar of the Poeta combined in competition with two master chocolatiers wins the first and second prize of the event CIOCCOLATO VERO held in Modena.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MASTERS ACETAI FROM GENERATIONSIn the early 1940s, Lodovico Rossi, who had been lucky enough to survive the war in the Aegean Sea, was able to fulfil his dream and passion of setting up his own Traditional Balsamic Vinegar cellar, partly thanks to his wife Maria\u2019s determination and support, by purchasing 85 small barrels that had [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0},"_links":{"self":[{"href":"https:\/\/www.ilpoeta.net\/en\/wp-json\/wp\/v2\/pages\/1233"}],"collection":[{"href":"https:\/\/www.ilpoeta.net\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ilpoeta.net\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ilpoeta.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ilpoeta.net\/en\/wp-json\/wp\/v2\/comments?post=1233"}],"version-history":[{"count":6,"href":"https:\/\/www.ilpoeta.net\/en\/wp-json\/wp\/v2\/pages\/1233\/revisions"}],"predecessor-version":[{"id":1358,"href":"https:\/\/www.ilpoeta.net\/en\/wp-json\/wp\/v2\/pages\/1233\/revisions\/1358"}],"wp:attachment":[{"href":"https:\/\/www.ilpoeta.net\/en\/wp-json\/wp\/v2\/media?parent=1233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}